{"course":{"slug":"ai-for-small-business","title":"AI for a Small Business","url":"https://addaly.com/learn/ai-for-small-business","level":"beginner","track":"work"},"lesson":{"slug":"examples-beat-instructions","title":"Five examples teach what adjectives cannot","url":"https://addaly.com/learn/ai-for-small-business/examples-beat-instructions","position":12,"of":88,"minutes":9,"answer":"Five real, varied, clearly labelled samples of your own writing transfer voice in a way no list of adjectives can, because the model continues the pattern in front of it.","keyIdea":"Five real, varied, clearly labelled samples of your own writing transfer voice in a way no list of adjectives can, because the model continues the pattern in front of it, but examples carry manner rather than knowledge, so the facts sheet is still doing the other half of the job."},"body":{"format":"markdown","text":"## Voice does not transfer as adjectives\n\nTell it to write \"warm but professional, friendly but not casual\" and you get the average of every business that has ever described itself that way. Those words point at a region of style so large that the middle of it is exactly the generic tone you were trying to avoid.\n\nNow paste five things you actually wrote. Five real captions, five real replies, five real quote introductions. Say: match this.\n\nThe difference is not subtle, and the reason is mechanical. The model is predicting what comes next given everything in front of it. Five samples of your writing make your patterns overwhelmingly the most likely continuation: your sentence length, your habit of leading with the price, the fact that you never use a question mark, that you say \"cheers\" and never \"best regards\", that your paragraphs run to two lines. None of which you could have described, and all of which are what people recognise as you.\n\n## How to pick the five\n\n**Real, not idealised.** Use what you sent, not what you would have sent with more time. Polished examples produce polished output that does not sound like your business.\n\n**Varied within the type.** Five enquiry replies, but one to a price question, one to a complaint, one to a difficult customer, one very short, one longer. Five near-identical examples teach it one narrow move.\n\n**Recent.** Your writing changes. Examples from four years ago teach a voice you have grown out of.\n\n**Between three and eight.** Below three, the pattern does not take. Above eight, gains flatten while cost and length keep rising. Five is the sensible default.\n\n## Label them, and separate them\n\nExamples without labels get treated as content. This is the most common failure and it produces something baffling: you paste five past quotes as style examples and the new quote comes back containing a client name from three years ago.\n\nNothing has gone wrong, exactly. Everything in the prompt is just text, and if you did not say which text was a pattern and which was material, the model has to guess. So say it:\n\n```text\nBelow are five replies I wrote, marked EXAMPLE. They are\nthere to show my writing style only. Do not reuse their\ncontent, names, prices or details.\n\nEXAMPLE 1: ...\nEXAMPLE 2: ...\n\nNow write a reply to the NEW MESSAGE below, in that style,\nusing only the facts in the FACTS section.\n\nNEW MESSAGE: ...\nFACTS: ...\n```\n\nExplicit separators (capitals, dashes, headings) help, because they make the boundary a strong pattern rather than something inferred.\n\n## Where this pays most\n\n**Bulk work.** Write five product descriptions properly yourself. Paste them in. Feed the raw specifications for the other fifty-five. This is the single highest-leverage technique in the course, and it is why the catalogue lesson later works at all.\n\n**Anything with a house format.** Quotes, visit summaries, handover notes, weekly supplier orders. Two or three real examples encode a structure you have never written down and probably could not.\n\n**Somebody else's voice.** A new member of staff answering messages can paste your five examples and sound like the business rather than like themselves. Whether you want that is a decision, not a default, but it is available.\n\n## The limits\n\nExamples transfer **manner**, not knowledge. Five brilliantly written replies do not tell the model your delivery charge. Style examples and the facts sheet are two different jobs and you need both.\n\nAnd examples can teach a bad habit as reliably as a good one. If your five all open with an apology, every future draft opens with an apology. Read your five before you commit to them; most owners find at least one tic they would rather not multiply by two hundred.\n\n## Where to keep them\n\nExamples are text, so they are re-sent on every turn and they cost tokens like anything else. Five short replies are perhaps 400 words and cost nothing you will notice. Five three-page proposals are a different matter, and on a pay-per-use plan they will show up on the bill.\n\nFor short examples, put them in your standing instructions alongside the facts sheet and forget about them. For long ones, keep a trimmed set (the opening, the section that carries the structure, the sign-off) rather than the whole document. The pattern lives in the shape and the phrasing, not in the length, and a trimmed example teaches nearly as much for a fifth of the cost.\n\nRefresh them once a year. Pull your five best recent pieces of writing, replace the old set, and re-run the ten-case test from the end of this module. Voices drift, and the examples are what pins the output to yours."},"check":{"question":"A studio pastes five past project proposals as style examples. The new proposal comes back well-written but mentions a client and a budget from one of the examples. What went wrong?","options":[{"text":"The examples were too long, so their content crowded out the new brief in the model's context.","correct":false,"tempting":"Blames length for a labelling problem; the same leak occurs with five short examples and disappears with five long ones that are properly marked."},{"text":"Everything in the prompt is just text to be continued, so unlabelled examples are indistinguishable from material to draw on.","correct":true},{"text":"Five examples is too many, and reducing to two would prevent details bleeding across.","correct":false,"tempting":"Reduces the symptom by reducing exposure rather than fixing the cause; two unlabelled examples leak too, and the style transfer gets worse."},{"text":"The model was trying to be helpful by reusing proven language from past proposals, since drawing detail from earlier documents is normally what a person means by supplying them.","correct":false,"tempting":"Attributes intent to a process with none; nothing evaluated which proposals succeeded, and the same leak happens with examples of work that was rejected."}]},"prev":{"slug":"the-five-part-request","title":"Five parts a request should always have","url":"https://addaly.com/learn/ai-for-small-business/the-five-part-request"},"next":{"slug":"making-it-admit-ignorance","title":"Making the gaps visible","url":"https://addaly.com/learn/ai-for-small-business/making-it-admit-ignorance"},"authorship":"Founder and series editor: Dr Mustafa Mun. Written by AI models to a written standard. Exam keys checked blind by a second model: 3,665 of 3,666 agreed. Academic review invited.","review":{"status":"Draft, open for academic review"},"cite":"Addaly (2026) 'Five examples teach what adjectives cannot', in AI for a Small Business. Edited by M. Mun. Addaly. Available at: https://addaly.com/learn/ai-for-small-business/examples-beat-instructions (Accessed: 13 October 2026).","licence":{"name":"CC BY-NC-SA 4.0","url":"https://creativecommons.org/licenses/by-nc-sa/4.0/"},"reader":{"schema":1,"title":"Five examples teach what adjectives cannot","courseTitle":"AI for a Small Business","module":{"index":2,"slug":"asking-properly","title":"Asking properly: prompting for business work"},"answer":null,"keyIdea":"Five real, varied, clearly labelled samples of your own writing transfer voice in a way no list of adjectives can, because the model continues the pattern in front of it, but examples carry manner rather than knowledge, so the facts sheet is still doing the other half of the job.","hero":{"kind":"plate","image":null,"alt":null,"caption":null},"blocks":[{"t":"h2","id":"voice-does-not-transfer-as-adjectives","runs":[{"text":"Voice does not transfer as adjectives"}]},{"t":"p","runs":[{"text":"Tell it to write “warm but professional, friendly but not casual” and you get the average of every business that has ever described itself that way. Those words point at a region of style so large that the middle of it is exactly the generic tone you were trying to avoid."}]},{"t":"p","runs":[{"text":"Now paste five things you actually wrote. Five real captions, five real replies, five real quote introductions. Say: match this."}]},{"t":"p","runs":[{"text":"The difference is not subtle, and the reason is mechanical. The model is predicting what comes next given everything in front of it. Five samples of your writing make your patterns overwhelmingly the most likely continuation: your sentence length, your habit of leading with the price, the fact that you never use a question mark, that you say “cheers” and never “best regards”, that your paragraphs run to two lines. None of which you could have described, and all of which are what people recognise as you."}]},{"t":"h2","id":"how-to-pick-the-five","runs":[{"text":"How to pick the five"}]},{"t":"p","runs":[{"text":"Real, not idealised.","b":true},{"text":" Use what you sent, not what you would have sent with more time. Polished examples produce polished output that does not sound like your business."}]},{"t":"p","runs":[{"text":"Varied within the type.","b":true},{"text":" Five enquiry replies, but one to a price question, one to a complaint, one to a difficult customer, one very short, one longer. Five near-identical examples teach it one narrow move."}]},{"t":"p","runs":[{"text":"Recent.","b":true},{"text":" Your writing changes. Examples from four years ago teach a voice you have grown out of."}]},{"t":"p","runs":[{"text":"Between three and eight.","b":true},{"text":" Below three, the pattern does not take. Above eight, gains flatten while cost and length keep rising. Five is the sensible default."}]},{"t":"h2","id":"label-them-and-separate-them","runs":[{"text":"Label them, and separate them"}]},{"t":"p","runs":[{"text":"Examples without labels get treated as content. This is the most common failure and it produces something baffling: you paste five past quotes as style examples and the new quote comes back containing a client name from three years ago."}]},{"t":"p","runs":[{"text":"Nothing has gone wrong, exactly. Everything in the prompt is just text, and if you did not say which text was a pattern and which was material, the model has to guess. So say it:"}]},{"t":"code","lang":"text","label":"Text","text":"Below are five replies I wrote, marked EXAMPLE. They are\nthere to show my writing style only. Do not reuse their\ncontent, names, prices or details.\n\nEXAMPLE 1: ...\nEXAMPLE 2: ...\n\nNow write a reply to the NEW MESSAGE below, in that style,\nusing only the facts in the FACTS section.\n\nNEW MESSAGE: ...\nFACTS: ..."},{"t":"p","runs":[{"text":"Explicit separators (capitals, dashes, headings) help, because they make the boundary a strong pattern rather than something inferred."}]},{"t":"h2","id":"where-this-pays-most","runs":[{"text":"Where this pays most"}]},{"t":"p","runs":[{"text":"Bulk work.","b":true},{"text":" Write five product descriptions properly yourself. Paste them in. Feed the raw specifications for the other fifty-five. This is the single highest-leverage technique in the course, and it is why the catalogue lesson later works at all."}]},{"t":"p","runs":[{"text":"Anything with a house format.","b":true},{"text":" Quotes, visit summaries, handover notes, weekly supplier orders. Two or three real examples encode a structure you have never written down and probably could not."}]},{"t":"p","runs":[{"text":"Somebody else’s voice.","b":true},{"text":" A new member of staff answering messages can paste your five examples and sound like the business rather than like themselves. Whether you want that is a decision, not a default, but it is available."}]},{"t":"h2","id":"the-limits","runs":[{"text":"The limits"}],"role":"limit"},{"t":"p","runs":[{"text":"Examples transfer "},{"text":"manner","b":true},{"text":", not knowledge. Five brilliantly written replies do not tell the model your delivery charge. Style examples and the facts sheet are two different jobs and you need both."}]},{"t":"p","runs":[{"text":"And examples can teach a bad habit as reliably as a good one. If your five all open with an apology, every future draft opens with an apology. Read your five before you commit to them; most owners find at least one tic they would rather not multiply by two hundred."}]},{"t":"h2","id":"where-to-keep-them","runs":[{"text":"Where to keep them"}]},{"t":"p","runs":[{"text":"Examples are text, so they are re-sent on every turn and they cost tokens like anything else. Five short replies are perhaps 400 words and cost nothing you will notice. Five three-page proposals are a different matter, and on a pay-per-use plan they will show up on the bill."}]},{"t":"p","runs":[{"text":"For short examples, put them in your standing instructions alongside the facts sheet and forget about them. For long ones, keep a trimmed set (the opening, the section that carries the structure, the sign-off) rather than the whole document. The pattern lives in the shape and the phrasing, not in the length, and a trimmed example teaches nearly as much for a fifth of the cost."}]},{"t":"p","runs":[{"text":"Refresh them once a year. Pull your five best recent pieces of writing, replace the old set, and re-run the ten-case test from the end of this module. Voices drift, and the examples are what pins the output to yours."}]}],"check":{"question":[{"text":"A studio pastes five past project proposals as style examples. The new proposal comes back well-written but mentions a client and a budget from one of the examples. What went wrong?"}],"options":[{"text":[{"text":"The examples were too long, so their content crowded out the new brief in the model’s context."}],"correct":false,"tempting":[{"text":"Blames length for a labelling problem; the same leak occurs with five short examples and disappears with five long ones that are properly marked."}]},{"text":[{"text":"Everything in the prompt is just text to be continued, so unlabelled examples are indistinguishable from material to draw on."}],"correct":true,"tempting":null},{"text":[{"text":"Five examples is too many, and reducing to two would prevent details bleeding across."}],"correct":false,"tempting":[{"text":"Reduces the symptom by reducing exposure rather than fixing the cause; two unlabelled examples leak too, and the style transfer gets worse."}]},{"text":[{"text":"The model was trying to be helpful by reusing proven language from past proposals, since drawing detail from earlier documents is normally what a person means by supplying them."}],"correct":false,"tempting":[{"text":"Attributes intent to a process with none; nothing evaluated which proposals succeeded, and the same leak happens with examples of work that was rejected."}]}],"order":[2,0,3,1],"why":null},"prev":{"slug":"the-five-part-request","title":"Five parts a request should always have","minutes":8},"next":{"slug":"making-it-admit-ignorance","title":"Making the gaps visible","minutes":9}}}