The commercial logic dictates it: the FTP is a canvas, but we paint the biggest series where the revenue is brightest. My team and I negotiate windows that maximise viewership and sponsor value, often years in advance. It’ s less about the calendar and more about the balance sheet. I know this because I spend my days in boardrooms, not on porches, listening to the quiet hum of the air conditioner, not the morning mist swallowing the ja trees outside.
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