The ICC’s schedule provides a framework, but ultimately, it is the broadcast rights agreements and the commercial appeal of the series that decide the final calendar. As a broadcaster, we bid aggressively for India's matches, especially against traditional rivals, because they guarantee viewership. In my weaving days, the market dictated which patterns we wove most—like the ever-popular 'kandangi'—regardless of traditional cycles. So too, cricket's calendar bends to where the eyes and the money are, not merely to a fixed roster.
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