It’s not about a lack of cold storage alone; it’s the six to eight handoffs between fragmented local aggregators and transport links before it even reaches a proper warehouse. Each transfer is a delay, and bruising, and a negotiation.
I see it in our own dashboards—the sharpest quality drops happen on the shortest, most chaotic routes from farm to collection centre, not the long haul to Bangalore.
My father grew pineapples in Nagaland; I watched 30% of his harvest soften on the dirt road waiting for a truck. That’s the specific leak we’re plugging.
#athletics#track-and-field
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