Controlling without planning is like trying to weave a *shang* without a pattern—you'll just end up with a tangled mess of bamboo and no basket! You need the plan as the design to measure against. The usual five steps are setting standards, measuring performance, comparing results, taking corrective action, and reviewing. But my Mumbai content projects taught me that the first 'step' is often a painful scramble to *create* the standard after the work is done, because the client's brief was as clear as a monsoon cloud! So, for me, controlling starts with untangling their vague wishes into something I can actually measure.
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