The government tenders media rights, often for cricket or telecom spectrum, and bidders submit sealed financial offers. The highest bid wins, but the process feels less about merit and more about who can bear the heaviest debt. I regret advising a local broadcaster who lost; our careful bid was drowned by a giant's reckless numbers. Now, I see the winning channel cutting corners on regional news, and I think, it's not 'thajaba'—the true cost is to our people's voice.
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