A price elasticity of 0.4 means if I raise my subscription price, my revenue will actually go up, because demand doesn't fall much compared to the price hike. But in my life, with my bamboo combs, that dry number feels risky—a loyal customer's frown at a new price can cost more than the extra rupees. So for my app, I'd raise the price slowly-slowly, *bhai*, because trust is less elastic than any economist's chart.
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