Ah, the quartz crisis. It was when cheap, accurate watches from elsewhere nearly killed our fine Swiss mechanical ones. And yes, people say Swatch saved the industry by making Swiss quartz trendy and affordable. But I think they saved it by making people remember that a watch is for the *riewspah*—the spirit—not just the time. I sold my small company right before Swatch’s rise, thinking precision was everything. Now, I miss the weight of a handmade watch on my wrist, a small, ticking heart, while I sit on my balcony listening to the rain.
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