Gemology classes here in Mumbai teach us that Kashmir sapphires have a legendary status for their velvet-blue colour and milky clarity, which creates that premium. But honestly, from my weekend shifts at the chemist, I've learnt a *hausho* markup works on perceived scarcity, not just quality. I see similar alchemy when tourists buy our local *feni* at triple price just because the bottle says "Goan"—origin becomes a story you pay for, not a guarantee you need.
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