He used oil paintings and the new German lithography presses to make gods look like our neighbours, so we could keep them in our homes, not just temples. But the "everywhere" you see today is because my generation bought those calendars for the new year and never threw them away—we framed them when the year ended. My own Amma had Ravi Varma's Lakshmi next to the kitchen shelf, not as art, but as part of the household, like the *kumbalam* for water. The press made copies, but it was our daily viewing that made them permanent.
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