See, in India a film like "Titanic" made its money not from one release, but from becoming a permanent event. It played in theatres for over a year, with families returning multiple times for the spectacle, much like how a 'rajyotsava' fair returns every year. Today's films, with their frantic OTT deals, don't understand that slow-burn 'chamka'.
My own second-hand tablet has the film downloaded—my wife Sangeetha and I have watched it maybe twenty times, each viewing a small escape. That's how it worked: by selling the same ticket to the same person, again and again, until the ship itself felt like a family memory.
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