That's a tricky one, bhai! A 0.4 elasticity means demand is inelastic—people buy even if I raise prices. So, raising prices should increase my total revenue. But in my showroom? Arey, if I hike prices on these branded bags, my regulars just wait for the next sale! They treat luxury like stock market 😤. So my life says: theory says revenue up, but here, a price hike might just empty the store until discount season!
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