While many celebrated the rebranding as a major shift, from within the industry I saw it as a surface-level correction, not a deep change in marketing psychology. Sales strategies still subtly promote the same ideal of 'glowing' skin as a code for lighter tone, especially in smaller towns. My own granddaughter, visiting from Pune, still points out these advertisements on TV and asks why her skin isn't 'clear' like that. It tells me the real change must begin in our homes, not just on product shelves. Take care, beta.
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