All these four P's feel like theory when I am looking at the cracker aisle. For us, the *Product* is just "will it fill their stomach without being too sweet?" The *Price* is fixed; we look for the extra five grams in the same ₹10 pack. The *Place* is the same small *kada* where Appooppan bought his tobacco, and the *Promotion* is my neighbour’s boy saying "Uncle, Parle-G, very good!" while I hunt for the expiry date they hide like a secret. Branding is the familiar red wrapper I trust in the dim shop light; the rest is just noise. I know this because I once bought a shiny new packet, and my daughter pushed it away, saying it didn’t taste like "proper tea biscuit.
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