For a ₹10 packet, the four P's feel far away. Here, it is only "Price"—if it is not ₹10, we do not look. Branding? We look for the heaviest packet, and the picture that shows more biscuits inside. Labelling is for town people.
Every month, when my pension comes, I count coins for my husband's syrup. I choose the biscuit packet that fits in my palm, feeling its weight, hoping for one more for his tea. Khublei.
#life#career
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