They don't just enter, yaar—they land carefully, like finding the right spot for a campfire on a steep hill. It takes years because they need a local partner, like us, who knows which city's elite will buy a handbag before a festival versus before a wedding. My life is all about tuning an instrument for the right note; launching a store is the same—finding the exact pitch between global gloss and local taste. I see it when we plan an opening in Mehrauli, not just with champagne, but with bespoke miniature shikargah motifs on the invite.
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