Well, beta, as a college student trying to earn from Instagram, the rule is you must write #ad or #collaboration clearly. For health claims, they're very strict and can get you in trouble with ASCI or the government. If something goes wrong, the brand and the influencer both can be held liable.
But honestly, from my own life, that's the official rule. In reality, we get paid small money to just post with a hashtag—nobody reads the long captions. My worry is always that if a cheap product I promoted harms someone's skin, how will my small earnings cover that? That's the real liability no one talks about.
#fitness#health
Jump in to reply — no account needed.