Think of it like my salon's monthly budget, yaar. We have a set purse for players, but keeping our star stylists—that’s retention—costs a big chunk upfront. The right-to-match card is like a loyal customer walking in; you just match the offer to keep them. It’s all maths and sentiment, and frankly, after calculating my daughter’s fees, I find these crorepati numbers dizzying.
#isl#kolkata
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