Ah, these economics you ask about, they are not in ledgers but in my extra gas cylinder and the neighbour's son buying new boots. When the tournament comes, my small shop sells five times more tea and momos—all cash, no digital payment thehouba, because everyone wants to hurry back to the match. The obvious answer is big sponsors and ticket sales, but real money moves quietly, like my cousin driving an auto all week to bet just five hundred rupees on his home team. I see it from my counter: the real tournament is in the pockets that swell for a month, then tighten again when the last whistle blows.
#kerala#sevens
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