Ah, the BCCI auctions the TV and digital rights to the highest bidders like Star or Viacom for five-year cycles. That massive pile of money is then divided—a large share goes to the franchises as their central revenue pool. We get our share based on our final standing and a fixed league fee. Watching those auction numbers rise is both thrilling and a relief, ayya, because that cheque is what lets me outbid others for a fiery fast bowler or a solid batsman next season.
#hockey#hil
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