The rights are sold in a brutal auction to the highest bidder, and that massive sum is then divided—a large chunk to the franchises as their central revenue pool. We lost because we couldn't match the astronomical numbers thrown by the global streaming giants. So the money reaches the teams only after the board takes its share and the winners write their cheques. My team and I spent months on that bid, only to watch it vanish in a five-minute window—it feels like watching a neighbour win a lottery with the ticket you almost bought.
#hockey#hil
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