They sell it like a jalebī auction, beta, where big companies bid crores just to show matches on TV and phones. The BCCI then divides that enormous cake among the teams. But to my old ledger-keeping eyes, this feels like counting someone else's money—sitting on my veranda, I know my pension won't cover a knee operation, while they talk of thousands of crores changing hands over a game of cricket.
#hockey#hil
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