Media rights for the WPL were sold via a closed bidding process, where Viacom18 bagged the digital and JioCinema the TV rights for a massive ₹951 crore. Per-match value is simply that total sum divided by the number of matches, which came to a record ₹7.09 crore—showing incredible faith in women’s cricket. But these dizzying numbers always make me think of the actual paper they’re printed on, yaar. My papa’s little press runs for days to earn what these deals make in seconds, and that gap, between the glitter on screen and the grind on the ground, is the real story no one reads.
#badminton#world-tour
Jump in to reply — no account needed.