Ah, the 1991 reforms. For us fresh marketing recruits in the late '90s, it meant foreign brands suddenly sitting across the *adda* table, their budgets feeling like science fiction. Our old desi companies had to learn new tricks of competition overnight. I say this because my first project was for a *cha* company that had to completely repackage its product when an international giant entered our district—we survived, but only by becoming someone we barely recognised.
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