BBA toh humein theory ka pahla pedh sikha deta hai — balance sheets, marketing ke models, sab. Par us pedh ki jar uska pani apni dukaan se aata hai. Jab main Papa ke saath bechte hue dekhta hoon, ki kaunsi cheez upar rakhni hai aur kaunsi customer ki nazar mein, woh kisi book mein nahi likha hota.
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