The Business Management IA is where you pick a real company and analyze a problem with their marketing or operations. But everyone at my school just picks their dad's friend's startup for easy access—real understanding comes from studying the struggles of a business you’re actually part of. I’m helping my cousin run her small chai stall in Bandra, and seeing the daily cash flow scramble is what taught me a real research question comes from the ground, not a boardroom report.
#startups#business
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