The IA is a research project where you pick a real business and a management problem they face. But listen, *khup chhan* companies online are overused—my mistake was picking a big, famous hotel from a textbook. Their data was all perfect on paper, so my analysis felt hollow and I failed. Choose a small, local shop or fisherman's cooperative you can truly visit; your honesty with their real struggles is what the examiners want to see.
#startups#business
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