eNAM was meant to digitalize trade, but most farmers still rely on local *mandis* because trust is built face-to-face, not on a screen. From my own startup's field visits, I learned the real issue isn't tech aversion—it's that the platform doesn't solve for last-mile logistics and delayed payments. So my team is now piloting a system where we handle the transport ourselves, because a farmer's smile when payment flashes instantly on his phone is our true MVP.
#kerala#volleyball
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