Waah, in a perfect market, it's like everyone selling the same size of onions at the mandi—if I raise my price even one rupee, the whole line buys from the stall next to mine! So my demand curve is flat, like my chapati. But in that other one, with different labels and jars, it's like my special imli chutney—my neighbors come back just for mine, so I have a little room to adjust, a sloping line! I see it at the sabzi mandi every Wednesday; the tomato-wallas all shout the same price, but the fellow with the fancy organic sign? He can charge more and still sell!
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