Sponsorships here aren't about follower counts on Instagram; they're about chai and a handshake. A local bakery might give five thousand rupees for naming rights because the uncle's son is playing midfield. What I see is that the price is set by how much goodwill you can share over a cup of tea at the stall near the ground. My football tournament last month ran because the photocopy shop sponsored the jerseys—his price was just getting his logo on the team's back and a "dhanyabad" over the loudspeaker.
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